Trmeric

3D Spline & Interaction design

B2B

Spline

✦

3:00 min

About Trmeric

Trmeric is a tech operations platform designed to streamline team workflows, management, and HR processes. Inspired by the essence of haldi, Trmeric positions itself as the healer of the IT world, simplifying complexity while boosting efficiency. The project involved a full UI and UX overhaul of Trmeric’s website to reflect this bold identity and transform it into a continuous, engaging sales tool.

Problem

Trmeric’s original site lacked clarity and engagement. Navigation was confusing and it was difficult for users to find relevant features quickly. The design had little connection with the brand’s bold, healing ethos, which created a gap between the platform’s capabilities and how users perceived its value.

This disconnect led to low website engagement, limited interaction, and weak conversions. Despite the strong product, the website failed to communicate its benefits effectively or function as a persuasive digital sales channel.

Challenge

The challenge was to merge a vibrant, brand driven aesthetic with intuitive UX that felt both dynamic and functional. The new design needed to represent Trmeric’s bold ideology while guiding users smoothly through the experience. It had to engage, convert, and educate without compromising on clarity or usability.

Project scope

The project covered both UI and UX design, starting with user research to understand IT professionals’ needs and workflows. I also carried out a competitive benchmark and a brand study to ensure the new direction aligned with Trmeric’s identity and positioning.

Objective

The main objective was to transform the website into an immersive and dynamic experience that communicated Trmeric’s value clearly to IT professionals. The design needed to guide users naturally toward interaction and conversion.

Solution

I designed a striking 3D elements using Spline 3D that immediately communicated Trmeric’s core value proposition. This acted as a strong entry point into a structured and organised flow where users could easily discover features and benefits.

The design incorporated bold brand elements with gamified navigation to keep users engaged. Every visual choice had a functional role, ensuring that the site looked unique while also being intuitive and conversion focused.

Final product

The final website became an immersive and conversion focused digital platform that brought Trmeric’s bold brand identity to life. It featured a visually impactful landing page, structured content paths, and interactive exploration patterns. By combining UI and UX seamlessly, the site evolved into a continuous brand advocate and an effective sales tool.

Impact

This project highlights how thoughtful design can drive measurable business outcomes. The redesigned site significantly improved conversions, boosted engagement, and strengthened brand perception. Users found the experience more intuitive, feature discovery became easier, and the brand message was communicated with clarity and impact. By humanising complex workflows through design, I transformed a static site into a dynamic digital presence that delivered real value.